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Telerik Releases App Development Platform That's Not for Developing Apps

TMCnet Feature

January 31, 2014

Telerik Releases App Development Platform That's Not for Developing Apps

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By Karen Veazey
TMCnet Contributing Writer

If you visit Telerik’s Twitter (News - Alert) feed (@telerik) you’ll be met with the statement “Mobile Apps Are Dead,” which is a pretty interesting claim from a company that helps designers create mobile apps. But they’re not going to talk about that until February 12th, during an online keynote that will blow open their new “updated strategy that focuses on experiences and users, not apps.”


The problem, Telerik feels, is that designers are limited by tools that cause development teams to focus on making the process easy, particularly as devices and platforms have multiplied (seriously: Froyo, KitKat, Ice Cream Sandwich, Gingerbread?) The result is an inflexible, stagnant user experience, which, in a competitive market, can get your app uninstalled quicker than you can say, “I thought I was in Candyland.”

To combat the problem, they’ve soft-launched their new Telerik Platform: a powerful, modular platform for Web, hybrid or native development. They’re marketing the new interface as usable for any approach, any OS, any device and any technology. It’s cloud integrated, so everything from design and delivery to management and analysis can be tackled from within the Platform. No word on what that’s all going to cost yet, but developers can get a free trial now and show up for more info at the keynote.

This is all part of an overall rebranding and refocusing strategy for Telerik, a company that has grown alongside the mobile industry. CEO Vassil Terziev said, “One of the most remarkable changes in the last few years is that a lot of our digital experiences left the confines of the workplace and invaded our daily lives. As a result, people demanded not just apps, but true experiences across all channels—web, mobile and desktop. We set on a mission to build a solution that would allow development teams to have a flexible, adaptive strategy to address the challenge of reaching multiple screens.”

On the topic of tech invading our daily lives, one thing I’m interested to see is how people respond over the next decade or so to the always-on screen phenomenon – or if we respond at all. I know that by the end of the day, I’m tired of backlighting, my hand aches from the keyboard, and I’ve fidgeted into fifty different positions to get comfortable; I need to unplug and have very little guilt about not answering my cell phone. But then again I’m “old,” (in tech years) so I don’t have the tolerance for round the clock email and business strategizing that I did fifteen years ago. With a new generation of hot shots climbing leadership ladders it’s foreseeable that mobile access will continue to be in high demand and user experience will be a determining factor in what thrives in the marketplace.

Telerik’s Platform keynote will begin at 11 a.m. EST on February 12th, and registration is limited.




Edited by Blaise McNamee


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