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Pepsi True Tests the Market on Amazon

TMCnet Feature

October 07, 2014

Pepsi True Tests the Market on Amazon

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By Frank Griffin
TMCnet Contributing Writer

According to the CDC, Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years, with more than one third of children and adolescents overweight or obese in 2012. The organization goes on to say being overweight and obese is the result of “caloric imbalance”, too few calories expended for the amount of calories consumed. Genetic, behavioral, and environmental factors also play a role, but consuming too many calories is one of the primary causes. As individuals become more aware of this fact, they have been lowering the amount of calories they consume, and soft drink manufactures are feeling the brunt of the healthy life style they are adopting. With data coming from all direction about the shift in consumer behavior, soft drink companies are introducing healthier alternatives, and this time around it is Pepsi’s turn with Pepsi True.


Since 2011, the soft drink industry has been on a downward spiral, and according to a recent study by the Keller Fay Group, Coca-Cola is down 6-7 percent, Sprite down 10 percent , Diet Coke down 17 percent, and Coke Zero down 23 percent. The numbers for Pepsi are just as bad with Pepsi down 9 percent, Mountain Dew down 8 percent, and Diet Pepsi down 26 percent.  The numbers for all other brands are also lower.

Pepsi True is a healthier alternative to traditional soft drinks, this according to the company. The ingredients listed on the Amazon landing page for the product include: carbonated water, sugar, caramel color, phosphoric acid, natural flavor, caffeine and purified stevia leaf extract. On other hand, the ingredients for the regular Pepsi are carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors.

Critics have pointed out the second ingredient on Pepsi True is sugar, which defeats the purpose of having a healthy drink if one of its main ingredients is something everyone is trying to avoid or limit. The healthy ingredient, stevia is last probably because it is more expensive and having it on the can shows the company is make an effort.

The new product is available in 7.5 ounce cans with 60 calories per container and it will be sold in packs of 24, totaling 1140 calories. A six-pack of regular Pepsi is 900 calories, so it makes you wonder why isn’t the new Pepsi True available as a six-pack, which would only be 360 calories? Granted selling six-packs of soda through Amazon would be almost pointless, but the marketing tactics invariably end up pointing out these companies are more interested in your wallet than your health.




Edited by Maurice Nagle


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