Although the concept of Legos was intended as a toy, many industries have used this simple but effective methodology to building different types of infrastructures and foster creative thinking through its Lego Serious Play initiative. The latest company to use the Legos concept of connecting different components together to increase scale is Google (News - Alert) X. The company has announced the development of a screen that can connect like Legos in order to form a large seamless image that can be deployed across different applications, according to a Wall Street Journal report.

The report cites three people familiar with the project who stated the modular pieces of this new display technology could allow users to create different display options with customizable shapes and sizes. The project is led by Mary Lou Jepsen (News - Alert), a former Massachusetts Institute of Technology professor best known for co-founding the One Laptop per Child project, along with a team made up of former veteran engineers from Samsung Electronics, Qualcomm (News - Alert) and others.

Details of the project have not been revealed including how Google will apply the technology in the marketplace.

Currently there are other companies that provide this exact same technology by stitching together small video displays to form very large infrastructures. The Christie MicroTiles platform allows users to create digital display signage in any size and any shape with flexible multipoint touch interactivity.

This type of technology is generally used for advertising purposes in different indoor and outdoor venues, but the Wall Street Journal has revealed the Google display technology could potentially be applied for home entertainment.

With television screens larger than 80 inches costing tens of thousands of dollars, Google could be looking into providing an affordable solution as more consumers opt to stay home to watch new release movies and access other interactive services.