The Content Marketing Institute (CMI) started off the month of October the best way it knows how: by unveiling its fifth annual content marketing survey, “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.” According to CMI Founder Joe Pulizzi, the report, produced by CMI and MarketingProfs and sponsored by Brightcove, is a clear indicator that 2015 will be the biggest and best year yet for the content marketing industry.