The announcement and upcoming release of the iPhone (News - Alert) 6 has generated interest all over the world, but fears about user privacy are still out there. Considering the recent iCloud hack which resulted in the leak of several revealing celebrity photos and the fact that iTunes downloaded U2's recent album onto users' accounts whether they wanted them or not, consumers are naturally wary about who might be viewing their information or what might get downloaded without permission. However, Apple (News - Alert) CEO Tim Cook released a personal statement indicating that Apple is placing a renewed effort into updating security and making data policies clearer to users.

Cook starts the statement by saying, “At Apple, your trust means everything to us.” This statement could not have come at a better time, as the release of the iPhone 6 so shortly after the iCloud scandal means that many loyal Apple customers are beginning to doubt Apple's security policies. Fears of another data link could even send customers to competing devices like Android (News - Alert) products, which is why making a statement to alleviate these fears is crucial.

Now, iCloud data is protected with two-step verification, which makes the data much more difficult to access by several orders of magnitude, since a hacker would have to find out both passwords instead of just one. Additionally, Apple has improved the way this data is encrypted, making it harder to intercept.

In addition to explaining how data is saved and how iAd will be collecting information from users without accessing personal data, Cook also vehemently denies having ever worked with any government agency to create any kind of 'backdoor' in any Apple products or services. That said, Apple plans on keeping user information out of reach of anyone but the user, both now and in the future to come.