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Ooyala to Improve Digital Video Revenue Opportunities with New Service

TMCnet Feature

September 16, 2014

Ooyala to Improve Digital Video Revenue Opportunities with New Service

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By Frank Griffin
TMCnet Contributing Writer

Content creators using video now have more opportunities than ever to monetize their product, and with so many available channels, making the right decision can be overwhelming. Whether it is a teenager making a YouTube (News - Alert) series with millions of followers or a professional filmmaker, it is important to use the right business strategy to generate revenue from this content. Ooyala, provider of video streaming, analytics and monetization solutions, has announced a new global business consulting unit to help media companies, broadcasters and operators with a platform to maximize their digital video revenue opportunity in today's highly competitive environment.


The Ooyala Business Consulting is part of the company’s Professional Services Group. The consulting unit is made up of industry experts from broadcast media, production, IPTV (News - Alert) and online video industries that take into consideration the value of data to video business planning.

Consultants help customers analyze and benchmark the performance and potential of the video inventory, distribution footprints, audiences and monetization methods to drive the business strategies that will be deployed. This is an important point to consider, because there are so many outlets even the best content can get lost if it doesn't find the right audience.

The company therefore designs strategies tailored for the business goals of each customer and the market they will be able to exploit by identifying different options. This includes short and long-term goals, benchmarking plans or deployments against global business data and similar companies, as well as gap analyses, solutions workshops, system and feature prioritization, and detailed reporting with supporting data.

The company’s technology is used by Univision, Foxtel, Comedy Central, NBC Universal, Telstra (News - Alert), ESPN, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell and Sephora.

Ooyala delivers:

  • Powerful data insights used by global media corporations to help broadcasters, operators and media companies build more engaged audiences and monetize video
  • Provide software and services combining best-of-breed technologies with industry-leading video analytics to help customers optimize and automate video programming, streaming and syndication
  • Proven deployment methodology using scalable architecture and an agile approach for reduced time to market
  • Rich configurable platform leveraging video user experience design expertise and flexible workflow integrations
  • Resources to deliver training from fundamental to advanced levels
“The profit opportunity presented by multi-screen video has never been greater, or more complex. Our approach uses data mining and predictive analytics to produce video business insights backed by real-world statistics and benchmarking. Coupled with our long history of R&D in content personalization and revenue optimization, this puts Ooyala on the forefront in terms of helping any business jump-start new video initiatives, or maximize the return on existing services,” said Jay Fulcher, president and chief executive officer of Ooyala.


Edited by Maurice Nagle


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