Looking at the most common pain points in an industry is typically a good way to accurately predict the next big trend, as businesses look to correct these problems.

Recently, Software Advice released results from a study of buyers from small businesses— those with $100 million or less in annual revenue—to determine what they are looking for in a phone system. In evaluating the results, Star2Star found that many of the pain points encountered by these small businesses are the same ones we’ve seen for years—and the ones we understand how to address: