The World Wide Web isn’t exactly worldwide yet—a majority of the world’s population does not yet have the means to access the Internet. With a developing endeavor by Facebook (News - Alert), however, this is poised to change in the near future.
Facebook introduced an app on Thursday that will give mobile phone subscribers in Zambia a basic package of mobile services for free. The bundle includes such services as Google (News - Alert), Wikipedia, AccuWeather and of course Facebook and Messenger. The movement is part of Facebook’s Internet.org project, which aims to provide Internet access to the 2/3 of the population without it.
Airtel customers in Zambia will be able to access the services via Internet.org, the Internet.org Android (News - Alert) app, or within the Facebook for Android app. In addition to the basic bundle of services, the Zambian offer will include a women’s rights app and a job search portal unique to the country. It’s similar to services previously executed by Facebook in the Philippines and Paraguay; the Philippines saw Internet users double, and Paraguay’s numbers increased by 50 percent.
The goal of Internet.org is to ultimately bring Internet access to two to three billion more people, with three to five more partner countries in the years ahead. It would also be possible for Internet.org to generate revenue by up-selling its content; if somebody clicks on a link, through Facebook or the like, that leads to an outside service, operators could offer an expanded low-cost data plan for wider access opportunities.
"By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise," Facebook's director of product management, Guy Rosen, wrote in a blog post.
Facebook is making the World Wide Web a little more worldwide, and bringing services to new corners of the earth.
Edited by Adam Brandt
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