The 2014 FIFA World Cup drew millions of viewers over its short time, shining as one of the most popular sporting events. As Germany dominated its opponents, fans from across the world were hitting the Internet, rooting for their favorite teams and creating interesting memes of their favorite World Cup moments. As the sporting event came to a close, the viewer base only grew, with the final match between Germany and Argentina becoming the biggest sporting event in social media history.
In the Twittersphere, Germany's matches broke the record for most tweets twice. The semi-final between Germany and Brazil, in which Germany completely humiliated Brazil with a score of 7-1, broke the record with 580,166 tweets per minute. The game had a record of 35.6 million tweets. When it came to tweets per minute, the Germany/Brazil game was later beat with 618,725 tweets per minute by the final match between Germany and Argentina. However, the final match, in which Germany won 1-0, did not garner as many total tweets.
Twitter (News - Alert) viewers seemed to have a focus on the German player Lukas Podolski. People became obsessed with a selfie of Podolski being kissed on the cheek by teammate Bastian Schweinsteiger, tweeting the image 88,620 times, and adding it to their favorites 78,169 times. A second selfie of Podolski with German chancellor Angela Merkel also received 25,022 retweets and 29,809 favorites.
Twitter was not the only social media site having records broken by the World Cup. The Germany/Argentina match had 88 million users on Facebook (News - Alert) making 280 million interactions in the form of likes, shares and posts. This number has set a new record for Facebook, beating out the 245 interactions regarding the 2013 Super Bowl.
While soccer, or football, may not be the most popular American sport, it seems that Americans were obsessed with the World Cup this year. Facebook reported that the top five countries with the most users talking about the World Cup were, in order, the U.S., Brazil, Argentina, Germany and Indonesia.
Edited by Alisen Downey
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