For some time now, LinkedIn has made continuous and ardent efforts toward the integration of news and publishing into its professional networking and social media platform. In pursuit of this end, LinkedIn recently acquired Newsle, a service which takes in Facebook and LinkedIn user contact lists, and searches the web for anything said constituent parties may have been mentioned in.
For LinkedIn, the business model that was once simply networking, is quickly and successfully now becoming acutely targeted and individually relevant information.
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“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do,” said Ryan Roslansky, head of content products at LinkedIn, in a blog posting. “For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.”
With insights such as this, as well as industry specific news provided by Pulse, a customizable news app, the modern day LinkedIn user will be comprehensively engorged with any and all knowledge pertaining to their vocational focus, on a micro (contact lists) and macro (general news) level.
While continuing to operate as a standalone service, Newsle will assimilate with the current plethora of LinkedIn offerings, making it a good day to start creating that LinkedIn account, if you haven’t already.
Edited by Maurice Nagle