IceBrowser is taking the Internet privacy market by storm with the announcement of its beta-stage Web browser add-on.
The add-on seeks to provide users with a complete package of online security that includes storage of sensitive data in secure countries, data encryption, malware security through the cloud, ad blocking technology, and access to browser history from any device.
The official company announcement released this week states that the Internet is filled with dangers both seen and unseen. There are concerns of prying eyes, from private hackers, to data mining companies, to government agencies, and on top of that, there is malware, phishing scams, and identity theft to think about.
It is not just the traditional desktop or laptop that is under threat. TMC has reported that mobile apps undoubtedly, as a result of their increasing popularity, have become the target for malware, with an increase in 2013 of infections by 20 percent.
IceBrowser operates on the Cocoon platform, which is known for its ability to protect Internet users from threats similar to what IceBrowser addresses. The Cocoon Co-Founder and CEO, Jeff Bermant, spoke about the need for privacy in a world that seems to fight largely against it.
"Every day in America," he said in the IceBrowser announcement, "we read about how U.S. government surveillance programs have crept into our private lives and snapped up all our online communications. Despite the scare tactics of the Patriot Act, the FISA Amendment Act, and the FISC, or Foreign Intelligence Surveillance Court, we still believe that online privacy has a right to coexist on the digital highway."
According to the company, the public agrees with that sentiment. Even well-known businesses are addressing the issue of Internet privacy in conferences following the revelations of Edward Snowden.
"Business today is done anytime, anywhere through cloud services and mobile devices," TMC previously stated. "The threat to data privacy from cybercrime and cyber-espionage has never been greater."
This is not just a dangerous time for privacy-concerned individuals. Businesses that regularly send information into the cloud or across digital channels are likely well aware of the threats prying eyes can pose. Business secrets are often sent via electronic means, and it has become more important than ever that both individuals and organizations protect themselves from whatever threats they feel they face.
Edited by Adam Brandt