Jeff Bezos and the Amazon business model is a pair we may never be able to figure out, but the company keeps chugging along even though it is a rare moment when it makes any profit. What we do know for a fact is Bezos' intent on taking over every imaginable form of commerce, and delivering it to you before you think you even need it. We are all familiar with the books, toys, and more recently groceries, but this time around it is takeout, as in pizza and Chinese food.
The takeout service is going to be part of Amazon Local and it will start in Seattle; and depending how it goes it will expand globally. Accord to TechCrunch, which mentioned a person familiar with the matter, it will be a "VERY gradual expansion unless things go gangbusters."
This is a market that is already saturated with local and national companies fighting for the same customer base. GrubHub, DeliveryHero and Seamless, as well as local delivery services like Postmates, Caviar and Eat24 are already delivering food to the fine citizens of Seattle. The process is going to be repeated in every city across the country and the world, with some regions having more competition than others.
Now that we have established that Amazon is going to be facing some serious competition, we have to figure out how it can differentiate itself. To do that we have to go back to the Super Bowl commercial in which drones were delivering Amazon products, and how it could easily be applied for takeout. As of yet no other company has seriously considered a mass deployment of drones to make deliveries, whether it is food or books. This would definitely make Amazon a standout from all the other companies that try to be cool with their electric vehicles or Vespas to make deliveries.
We live in a very litigious society, so by now you are probably thinking what if a scolding hot and sour soup falls on some unfortunate jogger? I am not a lawyer, but I can see this being a very serious problem, so for now it is going to have to be electric vehicles and Vespas.