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Samsung Music Says to Use Vouchers Before Closure on July 1

TMCnet Feature

May 22, 2014

Samsung Music Says to Use Vouchers Before Closure on July 1

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By Steve Anderson
Contributing TMCnet Writer

For those who regularly turned to Samsung Music to get access to the various songs found on mobile devices, the news likely came as a blow. Samsung (News - Alert) sent emails to Samsung Music users saying that its service “will no longer be available” as of July 1, and this in turn has users scrambling to close up shop with the service even as the service closes up on the users.


Reasons behind the shutdown were few on the ground, though some note that this move might have been previously telegraphed when word came out from Samsung that Samsung Hub was “going away.” Meanwhile, the emails in question not only advised viewers of the imminent shutdown, but also recommended that users “take the time to download all purchased content and use any remaining vouchers for Samsung Music before July 1, 2014 – after that date they will no longer be available.”

With Samsung Music's head now squarely on the chopping block, so to speak, some have wondered if the rest of Samsung's services are next in line for trimming. With Samsung Video, Samsung Books, Samsung Learning and several others under the Samsung umbrella, it's entirely possible that such services could be facing extinction, and not too far out from now either.

But with reasons as to the closure being so thin on the ground, speculation has already fired up about just why Samsung is closing services, especially given that users are actually using the service, as evidenced by the fact that Samsung sent emails about the closure out to anyone at all. Some have speculated that the Samsung lineup of services is too close in nature to those offered by Google (News - Alert), which might be splitting audiences' attentions and potentially limiting the effects of both services by forcing two allies in the field to compete for users. By like token, many of Samsung's services have equivalents elsewhere; many users can turn to YouTube for just about any song said users might like to hear at any given time thanks to the proliferation of parody videos, lyrics videos and original content using songs as soundtracks. Add in services like those of Apple's iTunes, Amazon's service, and radio services like Spotify (News - Alert) and Rdio, and Samsung Music starts to look a little superfluous and not worth keeping up and running in the face of all that competition.

The media market is a tough one. There are a lot of options when it comes to places to hear the latest music and see the latest television shows and movies, and that's all before the less than legal options come into play. To see Samsung bow out gracefully is probably one of those reflections of a free market stuffed with competitors, and while Samsung Music users won't be happy about this closure, said users will probably be able to get the music desired from some other location in a pretty rapid fashion.




Edited by Alisen Downey


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