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Voxofon Update Introduces Photos, Videos and Location Info for the First Time

TMCnet Feature

May 14, 2014

Voxofon Update Introduces Photos, Videos and Location Info for the First Time

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By Daniel Brecht
Contributing Writer

SMS, which stands for Short Message Service, has been, and still is one of the most widely used data applications. The majority of mobile network operator (MNO) customers, in fact, benefited from text messaging services and used it to exchange information and simply stay connected with others. This person-to-person messaging functionality through mobile devices have attracted countless active users to engage in messaging; with time, providers have delivered additional functionalities such as free SMS to phones on networks that usually have Web-based or email-based SMS portals.


However, what has become a growing trend over the years, since SMSs were first commercially deployed in 1993, is becoming increasingly challenged by alternative messaging services for mobile operators. Recently, there has been a decline in global SMS use largely caused by the continuing adoption and use of over-the-top (OTT) messaging applications in both developed and emerging markets. After the exponential growth and evolution over the past twenty years, the mobile messaging marketplace now is looking at the future progress of mobile OTT applications.

As said in a Subprint blog, these days, “the move to OTT messaging apps is having a material impact on the MNOs SMS volumes and revenues.” The post revealed three factors contributing to the growth of OTT message traffic: “it's free in cost, free of spam (currently) and there are loads of options.”

Yesterday, Voxofon released a major update (version 5.5.0) to the Voxofon app for Android (News - Alert) with the aim to, “provide a significant leap forward in user engagement and interaction.”  The newswire distribution network told, in the blog, “Version 5.5.0 brings a completely revamped user interface and greatly expands what users can share over SMS.” With the current version, Voxofon users are introduced to new features; they now can make free calls, send texts and messages with pictures, video and location to any mobile phone, which can be viewed through their mobile browser.

The calling and texting app from Voxofon is a free Android app (requires 2.0 and up) that offers Wi-Fi/3G/4G for VoIP calls and provides instant messaging OTT services between Voxofon users; it offers inexpensive international calling (cheap rates to over 200 countries) and serves as a free messenger to connect with others, wherever and whenever. Voxofon hopes that the app’s new tools (to share photos, videos and location info) will give it an advantage over the competition.

The app is available now free to download through the Google (News - Alert) Play app store. The iOS community will be pleased to know that Voxofon had added multimedia messaging to its iOS app earlier this year (in April, with Version 5.6.1) that improved photo and video messaging.

Alexey Goloshubin (News - Alert), president and CEO of Voxofon said he is excited to expand these capabilities to the Voxofon app for Android, and plans, in the coming months, to further expand the capabilities and improve the user experience of the Android users by adding support for several localized languages, as the blog mentioned. 

As for other operating systems, Voxofon is only offering this update to its iOS and Android apps, which is representing over 80 percent of global smartphone users; yet, the company tells how app developers can add messaging features to their apps with just a few lines of code. Alternatively, there is the solution powered by the cloud-based Bit6 (www.bit6.com) communications platform which provides flexibility and room to grow, affirmed Goloshubin, who is also current CTO at Bit6.




Edited by Maurice Nagle


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