Envivio (News - Alert) has announced cloud-based video processing solutions, which it has created by integrating its Muse encoders and Envivio Halo network media processors into OpenStack cloud software, an open source project with more than 200 companies as contributors.

Envivio is also partnering with a over-the-top (OTT) streaming platform, 1 Mainstream, to deliver turnkey end-to-end cloud-based video services, including encoding, packaging, digital rights management (DRM), billing, ad mediation, content delivery network (CDN) services and apps. Video delivery is available on a range o platforms such as Apple TV, XBox, Roku, Amazon Fire TV, iOS/Android (News - Alert) tablets, and Samsung smart TVs.

"With consumer technology rapidly changing and adoption accelerating, operators now look for faster time to market and greater flexibility to roll out and to scale their multiscreen services," said Arnaud Perrier, vice president of strategy and corporate development for Envivio. "Deploying our software in a private or public cloud environment with OpenStack makes launching and operating video services much easier and cost effective. Those looking to entirely eliminate CAPEX can opt for our end-to-end cloud service."

Media and IT operations are now converging, thanks to software-based video processing. Service providers can reduce their operational costs by unifying their infrastructure and managing video operations as another application in their cloud, alongside other applications such as e-mail and Web portals.

Operators can virtualize, scale and upgrade video processing infrastructure either in a private cloud environment or by leveraging the public cloud.

"Envivio's products speak for themselves when it comes to quality, clarity, and reliability," said 1 Mainstream CEO Rajeev Raman (News - Alert). "Integrating them into our cloud video platform will unlock extraordinary opportunities for pay TV operators, broadcasters, and networks that have been cost-, speed-, and scale-constrained thus far."