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whodoyou Helps Find Trusted Recommendations Through Social Media

TMCnet Feature

March 28, 2014

whodoyou Helps Find Trusted Recommendations Through Social Media

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By Jyothi Shanbhag
TMCnet Contributor

whodoyou is a recently introduced  social recommendations engine that helps people find local businesses recommended by friends and neighbors. This website came into force in 2012 after Yoav Schwartz, formerly a Microsoft employee, and Jeff Schneiderman, previously CTO at Answers.com (News - Alert), teamed up to bring up this new website.


When users search whodoyou for local businesses they see results based on authentic, local advice shared between friends and neighbors on social networks. The company has till date collected half a million trusted opinions to help people find local businesses in the top 500 US cities and more than 50 international markets.

"I was compelled by whodoyou's ability to scale," said Net Jacobsson, former executive at Facebook (News - Alert) and investor in whodoyou. "Angie's List adds 60,000 reviews per month, and it took them nearly twenty years to get there. Whodoyou is now gathering more than 30,000 public recommendations per month, and they've been at this less than a year."

Users can login with Facebook to see private recommendations from their friends and groups, in the personal vault. The company promises that their private information will always remain private.

"I found it frustrating when doing my own home renovation recently that all the trusted referrals shared with me on Facebook, email and by word-of-mouth, were completely lost. There was no single location to capture - and share back out - all this incredibly useful advice," says Yoav Schwartz, Founder and CEO of whodoyou. "So I decided to build a platform that would store all these nuggets of gold. Now people can 'reclaim' the advice shared on social networks. We are passionate about helping users find the professionals they need, recommended by the people they trust. It's a totally new kind of social local search."

The startup recently got $900k round of angel funding from top Israeli and international investors, including Gigi Levy (former CEO of 888.com and prolific angel investor), Jon Medved (News - Alert) (founder & CEO of OurCrowd), Isaac Applbaum, Mike Granoff (first investor in BetterPlace), Net Jacobsson (early executive at Facebook), HanJoo Lee (founder of Hostway (News - Alert)), 18 Partners, Ronald Lauder Ventures, and several other private investors.




Edited by Cassandra Tucker


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