Social Moov was founded in 2011 and now offers advertisers Facebook (News - Alert) advertising optimization and related technology which improves their return on investment. Seeing some impressive growth, Social Moov currently has over 200 customers found throughout the world.
In its latest move, Social Moov has named Damien Vincent to the company board. He will manage business activity and strategy development – and comes to the post after being the sales manager and director of Facebook France. He is eager to work for the company.
“This is a great honor to join Social Moov’s team, an expert and dynamic company within Facebook’s ecosystem,” Vincent said in a statement. “I look forward to contributing to Social Moov strategy, to its international expansion and development of new products to better meet the agencies and advertisers’ needs.”
Vincent has worked with agencies come up with Facebook marketing strategies, according to Inside Facebook. Earlier, he worked for an ad startup, was Business Development manager at AOL (News - Alert), and was a sales manager of MySpace France.
In recent news, Social Moov said it saw a 200 percent jump in revenue last year, compared to 2012. It is seen as a European specialist in media buying on social networks. It was established in France, the United Kingdom and Israel, and is a certified Facebook “preferred marketing developer” (PMD). In 2013, Social Moov was named Twitter’s (News - Alert) advertising API’s partner. Also, the Social Moov platform provides managed services for Facebook campaigns, the company said.
Consider the recent ad growth seen on Facebook. In June, Facebook announced it reached 1 million active advertisers worldwide. Most of those advertisers were small business owners. As of June, advertising made up some 85 percent of Facebook's revenue, Reuters reported. Also, the report said that over 50 percent of small business owners used Facebook pages to promote products. Yet, just 16 percent of these small businesses used Facebook ads, according to data from BIA Kelsey, cited by Reuters (News - Alert).
Edited by Cassandra Tucker
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