After a pretty full year of acquisitions in 2013, the last of which being that of SportStream in December, Facebook has begun anew with its first, but likely not last, acquisition of 2014. The new acquisition is of a technology start-up based in India called Little Eye Labs, and is likely part of an effort to boost Facebook’s mobile presence.
Indeed, Little Eye Labs is a developer of tools for Android app developers that help them analyze and enhanced efficiency of their apps.
Those who have been following Facebook since its May 2012 initial public offering (IPO) should remember that mobile was once the social network’s greatest weakness. However, this mostly had to do with the fact that Facebook was failing to fully take advantage of potential revenue from mobile platforms — a problem that has been effectively resolved, if the company’s Q3 2013 financial report is to be believed.
Facebook mobile app users, however, can tell you that the social network could do a thing or two to improve the performance and efficiency of its apps. It is in this area that Little Eye Labs will likely be able to help.
Financial terms of the deal have not been disclosed, but it is known that the entire Little Eye Labs team is to be moved to Facebook’s headquarters in Menlo Park, California. The start-up was founded roughly a year ago, founded by Kumar Rangarajan and supported by angel investors GSF India and VenturEast Tenet Fund.
According to Facebook’s Bangalore-based engineering manager, Subbu Subramanian, Little Eye Labs is largely focused on marking useful, engaging mobile apps. “The Little Eye Labs technology will help us to continue improving our Android codebase to make more efficient, higher-performing apps,” wrote Subramanian in an emailed statement.
Here’s hoping this leads to a much learner Facebook Android app sometime in the near future.
Edited by Cassandra Tucker