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Ask.com's Top Video Ads and Memes Indicate a Tech Phenomenon

TMCnet Feature

December 30, 2013

Ask.com's Top Video Ads and Memes Indicate a Tech Phenomenon

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By Nicole Spector
Contributing Writer

Ask.com has been going with the end-of-the-year flow, issuing its biggest moments of 2013. In November, the IAC subsidy issued its “Top Questions of 2013.” Earlier this month, the company announced which viral videos and memes drove the most search volume on Ask.com this past year.


Most of the top videos were the usual suspects: the silly stuff, like “Dance Pony Dance!” which came in at number six; the tearjerkers, like number's two's “Emotional Baby Starts Crying At Mom's Singing;” the absurdly mockable as displayed in “Miss Utah Speech,”  which weighed in at number 11. But what stole the number one spot for most watched video of 2013, may surprise some. Dove's “Real Beauty Sketches,” a video ad campaign which focused on putting attention on “real” women, exploring female body image and misrepresentation through a series of clips. That a brand's video marketing efforts blasted out “Ryan Gosling Won't Eat His Cereal,” (number three) proves that video technology, when engineered to produce a simple, effective message, can not only sell your product but make you the hottest ad grab on the web.

The meme showed just how different an art it is from the video. The most popular memes were all humor-centered, and largely targeted celebrities. The humor channeled in the memes doesn't work in video. It's harder and meaner, and gives a quick bully-fix. The number one meme driving traffic on Ask.com was “Unflattering Beyonce,” which shows, as you may deduce from the title, unfortunate pictures of Beyonce in various imagined scenarios. While the immature jab the meme often takes may offend some, it's a fascinating art. Virtually anyone can create one and they can go on practically forever, provided users stay interested.

As much as these Ask.com lists speak to the cultural concerns of the year past, they offer much insight into the year ahead. This is a DIY phenomenon. Will your YouTube (News - Alert) video or meme be among those that dominate 2014? It just might be. 




Edited by Cassandra Tucker


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