Remember the Wonder Twins cartoon, the fist-bumping brother and sister who needed one another to turn into their super-selves? I keep thinking of them as I read recent news about two complementary game service providers who are joining forces to provide better products and services to their customers. While most “mergers” are actually buyouts, this union of Medium Entertainment and Kontagent seems to be a true partnership, creating a new, multiservice provider. The working title for the new firm is an amalgam of their flagship products, “Kontagent-PlayHaven.”

Kontagent provides analytics functions to game and app makers, helping designers learn how users interact with their apps. Medium’s niche has been helping game companies attract and keep players while monetizing the in-game experience.  The companies connected after being asked by mutual customers like Electronic Arts, Big Fish and Zynga (News - Alert) how to integrate their services. The all-stock deal will put Medium’s leader Andy Yang in the CEO position, while Kontagent’s Josh Williams will move to Director of Technology and Chairman of the Board.

Kontagent has been a bit of a shape-shifter in the programming world, starting as a website data service before focusing on mobile apps. That kind of flexibility suits Andy Yang’s plans well, since he believes the market is open for a standout one-stop shop to serve app makers in the game industry and beyond. ““The market today is immature,” he said, noting that no one company offers analytics, monetization and all the other products his new combined entity does. “We want to build a clear market leader.” The new partnership also hopes to get in on the ground floor of the wearable tech market which could be a gold mine for data analysis and integrated marketing.

These are the kind of gutsy moves that make or break startups so the next twelve months will be telling for the fledgling firm. But both Williams and Yang are they kind of tenacious entrepreneurial spirits who’ve been in programming long enough to realize you have to be willing to take well-timed, data driven risks. Though I wouldn’t begrudge them a fist-bump and a mantra just to see what happens.