Just a few years ago, social media was hailed as the great equalizer. Mila Kunis was attending the Marine Corps Ball after a solider asked her to on Facebook. Aaron Paul aka Jesse Pinkman was calling up Breaking Bad fans who messaged him on Twitter. It was beginning to feel as though an Instagram photo of your kids that you tagged “@Oprah” could lead to Ms. Winfrey commenting, “I’m sending your kids to COLLEGE!”
The one problem with this logic is that famous people (or FPs, as Tom Scharpling might call them) are usually busier than most people. They’re making more money than most people. And at V.I.P. events, it is in the host’s best interest to make it as easy as possible for an FP to take a photo of him or herself.
The new Mirror from Twitter provides such an opportunity. The tablet device is placed within an adorned frame and a celebrity can approach the device, tap the screen and pose for a photo. There are no recorded incidents yet of celebrities smashing the device while yelling, “You don’t take pictures of my family!” but if this does happen, we’re sure TMZ’s Enhanced Audio will be on the case.
Twitter executives are hoping that The Mirror can help spruce up television events that might otherwise be #boring. Twitter’s Head of TV Fred Graver discussed the appeal of The Mirror for television viewers. “People sometimes say, ‘These Oscars can be a slog.’ We’re trying to give an amazing view of what is coming up next and what people are doing off-camera.”
There’s no word yet if this trend will lead to characters on TV shows will follow suit. It would have been pretty cool if Walt had posted a selfie on Twitter right before the final scene of Breaking Bad. Which brings up an even bigger question: If the character himself is posting the alleged spoiler, will everyone still get mad at him?
Edited by Cassandra Tucker