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December 05, 2013

25 Percent of Kindle eBook Sales Are for Indie Publisher Titles

Amazon’s U.S. book market for indie titles is doing fairly well in the eBook market. Online marketplace tweeted from an Amazon trade presentation recently, saying that a quarter of Kindle eBook sales are from indie publishers.

While the term “indie” now includes a broad scope of publishers not included in the big six, this is still good news for for self-published authors and smaller publishing houses.

"This figure is referring to Kindle books on in 2012, with 'indie' meaning books self-published via Kindle Direct Publishing (KDP). So a quarter of the top 100 bestselling Kindle books on in 2012 were self-published via KDP,” an Amazon spokesperson said, reported by The Guardian.

This wasn’t the case mid-year. Nielsen Research noted that digital reading was headed on a downward slope, as year-on-year sales fell for the first time.

Sales of eBooks fell for the third consecutive month in April 2013, showing a decline of 0.1 percent – the first time such a thing has been recorded in this market, albeit a small dip.

However, Nielsen’s “Understanding the E-Book Consumer” predicted that eBooks will overtake sales of print books in 2014, with total sales expected to rise to 47 million units. This will put total eBook sales 300,000 ahead of their print equivalents and mean that electronic books account for 48 percent of the overall fiction market.

2013 saw eBooks in general leveling off, and perhaps that is indicative of the purchase of e-readers leveling off as well.

The rapid rise in eBook sales came to pass in 2011 when Amazon announced that it was selling more eBooks than it is selling print editions, a mere four years after launching the Kindle.

Now that we’re in the thick of the holiday shopping season, we may see an increase in book sales once again, as the Kindle Fire and other e-readers will be given as gifts, or purchased shortly after the post-holiday sales have hit the Internet. 

Edited by Alisen Downey

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