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December 04, 2013

iPhone App Usage Among Library Patrons Falls, While Android Use Rises


The number of patrons that use the iPhone to access library mobile apps declined between September and October while the number of those that use Android-enabled devices increased, according to a statement released on Tuesday by mobile app provider Boopsie, Inc.  The 2.38 percent decline in iPhone use and 2.91 percent increase in Android use among mobile users of libraries’ catalog and non-catalog services represent the largest month-over-month decline and rise, respectively, according to the company.

“The use of iPhone and Android mobile platforms among library patrons was relatively consistent for the first nine months of 2013,” CEO Tony Medrano said in the statement. “But, in October, we noticed a drastic decline in the number of iPhone users and a correspondingly sharp rise in Android users.”

Boopsie also calculated in their study that the iPhone usage statistics from its soon-to-be-released Analytics service mimicked iPhone’s share of the U.S. market (40.6 percent) up until November.

 “Libraries should be aware that only 41 percent of their patrons use iPhones to access their services on mobile apps,” Medrano said. “iPhone-only solutions neglect nearly 60 percent of library patrons, and both the raw number and percent market share of these non-iPhone users is growing.”

In addition to its upcoming Analytics service, Boopsie announced last month that it launched a new and improved Web site that includes a worldwide library locator and other new digital resources for librarians, including downloadable marking materials and app usage reports. Boopsie.com  also features independent sections for OverDrive, RecordedBooks, 3M Cloud Library, Credo and others in its ”Star Partners” section, which details each specific technology integration with Boopsie.

 “Helping our Star Partners deliver more of their digital services to libraries will be a key area of focus in 2014,” Medrano said in a statement released  last month. “We are heavily investing in these strategic relationships.”




Edited by Cassandra Tucker


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