Two Canadian startups have just announced that they’ve tied the knot, and the wedding bells signal a greater marriage between technology and creativity.
Sascea and Little Room, both Toronto startups focused on elegant user interfaces, have announced that they will merge to deliver greater, more intuitive user experiences for the business-to-business marketplace.
The new combined company, The Sascea Group, is expected to deliver exponentially more competitive and creative technology solutions as a larger company, the new firm announced in a statement.
The Sascea Group is focused on enterprise and mobile solutions and services. It delivers both traditional and software-as-a-service solutions that put businesses at the heart of technology, according to the company.
"We're excited to merge with such a forward thinking and capable technology company in Sascea,” said Joey Caturay in a statement, a partner at Little Room.
“Our worldview is that great things happen when technology meets creativity,” he said. “Technology on its own is hollow, as is creativity without a medium."
When it comes to client-facing application solutions, it is this marriage between technology and creativity that bring end-to-end customer solutions to life.
“The relationship between the two is symbiotic, technology inspires a new direction for applied creativity and, likewise, creativity can spur advances in technological development that allows new uses for existing technology," said Caturay.
Web culture is changing, and enterprise solutions need to better combine creativity with technology if they are going to stay competitive with consumer offerings.
“We view our merger with Little Room as a decisive one,” said Nick Kapov, president of the new company. “Not only does it unify our strategies, it also positions us as a disruptive force in the marketplace by offering even greater value to our customers.”
He added: “Enterprise solutions have been lagging in the market, and our combined capabilities' focus on embracing the creative and technological represents a change that is revolutionizing businesses.”
With consumer apps and the bring-your-own-device (BYOD) trend challenging enterprise solutions, it is becoming imperative that firms take a cue from consumer trends and preferences if they are going to stay viable. The merger helps Sascea deliver on that need.
Edited by Cassandra Tucker