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December 02, 2013

Online Shoppers Feel Safer Using a PC over Mobile Devices

Cyber Monday might not be quite as big a shopping day as Black Friday, but it’s still among the biggest shopping days of the year for electronics and therefore worthy of closer examination. Analyst firm Ovum seems to think so, anyway, as it has released new research that sheds light on how shoppers plan to make purchases during this major online sales day.

Based on a survey of 15,000 consumers across 15 major global markets, the research states that the vast majority of shoppers will be using their PC to take advantage of Cyber Monday deals, despite the growing popularity of mobile devices. Indeed, some 68 percent of respondents prefer to use a desktop or laptop when shopping online, while 20 percent tend to shop on the go via smartphone and only 14 percent say they prefer to use a tablet.

This seems to send mixed signals since, according to Gartner, tablet shipments will match PC shipments in 2014. However, this preference toward PCs for online shopping actually has little to do with sheer personal preference and a lot to do with security. Almost half of respondents said they don’t believe mobile devices are as secure as PCs, while 47 percent believe data might be misused when shopping on a tablet or smartphone.

“The implications of these findings are profound for the growing mobile commerce ecosystem, as when it comes to digital commerce, consumers clearly still feel more comfortable with their PC and laptop,” said Angel Dobardziev, principal analyst at Ovum. “This shows that operator strategies that factor in rapid adoption of mobile commerce services need a reality check. Furthermore, the industry must design services that build on users’ comfort with e-commerce over the PC and extend it to the m-commerce domain.”

This seems to fall more or less in line with recent data from SDL which states that e-commerce revenue for this holiday season will top mobile commerce numbers.

Edited by Cassandra Tucker

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