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Survey: Teens and Young Adults Prefer Physical Books to e-Books

TMCnet Feature

November 27, 2013

Survey: Teens and Young Adults Prefer Physical Books to e-Books

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By Jacqueline Lee
Contributing Writer

Millennials take a lot of criticism for their constant smartphone and tablet connection. However, a recent survey by Voxburner found that most young people between the ages of 16 and 24 prefer actual physical books—with those antiquated paper pages—to e-books.


In fact, nearly two-thirds of teens and young adults prefer physical books to e-books. The most common reason cited by respondents was, "I like to hold the product."

Respondents also made a number of qualitative statements about physical books. For example, they said that they collect physical books, they like the smell of physical books and they want full bookshelves.

Additionally, young adults liked physical books because they perceived that they offered more value for the price. Over one-quarter of respondents said that e-books should be half their current price while only 8 percent said that publishers priced e-books just right.

The Pew (News - Alert) Research Center released a survey last December asking all Americans about their preferences for physical books versus e-books. Although the percentage of adults that had read an e-book over the previous year had risen, 89 percent of "regular readers" had read a printed book the prior year. Only 30 percent of those regular readers had read an e-book.

E-book reader sales plunged 36 percent in 2012, and 59 percent of Americans indicated "no interest" in purchasing e-books. Nicholas Carr, writing for The Wall Street Journal, suggested that e-books can't compete with "the easy pleasures of games, videos and Facebook (News - Alert) on devices like the iPad and the Kindle Fire."

Carr also suggested that people download e-books when they're reading a guilty pleasure that they don't want others to see on their bookshelves. "The 'Fifty Shades of Grey' phenomenon probably wouldn't have happened if e-books didn't exist."

Despite the pervasiveness of Amazon's Kindle line, physical books aren't going anywhere. Pew reported that 90 percent of American e-book readers still read those paper tomes.




Edited by Stefania Viscusi


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