Research vendors charge bucks, sometimes megabucks for their reports. It is not in their interest to give entire reports away.
This leaves readers like you at a disadvantage. Take the case of the new Radicati Group report on the messaging-platforms market. I’m sure you want all the details, but Radicati will only let me express a few. At least this piece will be a quick read.
I’m not surprised at what seems to be the biggest piece of news. This author has run a half-dozen Microsoft magazines, including Redmond, Redmond Channel Partner, Redmond Developer News, Visual Studio, MSDN and TechNet.
Over the years, in fact over the decades, I’ve seen Microsoft Exchange evolve. Even when Redmond just had Microsoft Mail, it was going after Lotus and other email players with a vengeance. Readers of my magazines used Exchange in droves; share started around 70 percent in the early 2000’s and is now about 90 percent.
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It is slightly lower for less non-Windows-centric audiences. Radicati finds that Exchange has roughly 60 percent market share among enterprise messaging platforms.
The market Microsoft is going after here, however, is in low gear. The cloud is putting the hurt on on-premises messaging; but not necessarily for large shops. “Initially, cloud-based business e-mail services were appealing to smaller organizations with limited resources and fewer concerns with the safety of data in the cloud. Though safety of sensitive data remains a concern among larger enterprise organizations, the cloud is increasingly being embraced by organizations of all sizes,” Radicati said.
The service provider space is more evolved. Here providers are less interested in serving up discrete email service, but want them blended into fuller Unified Communications (UC) offerings.
“Messaging Platforms have become a centralized communication hub for users, allowing them to access a wide range of services, including instant messaging (IM), social networking, unified communications, and more,” the research finds.
Unfortunately Radicati is only giving vendor and market details on this to paying clients.
They were willing to release the fact that vendors serving the service-provider market must be nimble. “Messaging Platforms for Service Provider vendors offer service providers highly customizable packages, allowing them to pick and choose which components to deploy in order to best fit their target market needs. They are also opening up additional monetization opportunities for service providers through open APIs, which allow providers to create their own value-added services, as well include advertisement space on their interface,” Radicati revealed.
Edited by Rory J. Thompson