Twitter is an innovative new way to keep in touch with large groups of people that don't have a lot of time. Those quick, rapid responses don't take a huge chunk out of a day to read and follow, nor do said responses take much time to write, either. Even a well-crafted tweet can be done with some rapidity, and can enable some to keep up with up-to-the-minute events. But there's a growing body of users that represents a problem in the making for Twitter, a group that's beginning to wonder what the point of it all is as far as Twitter goes.
The group in question is known as the “Twitter Quitters,” and with an IPO in the works expected to hit this November, the inherent issue represented by these “Twitter Quitters” is posing both problem and possibility for the social networking titan. A Reuters / Ipsos poll underscores the issues inherent, as the poll—which talked to 1,067 people—shows that fully 36 percent of same joined Twitter but just don't use it. Seven percent of respondents have completely shut down accounts outright, though there is some margin for error represented at just over three percentage points.
Meanwhile, a study taken among Facebook users shows something different: 2,449 Facebook members were surveyed, and seven percent don't use accounts while just five percent have shut down. The credibility interval here, meanwhile, is just over two percentage points, but even so, it's still a problem in the making for Twitter.
Twitter, at last report, is keeping mum about the whole affair, instead engaging in a “quiet period” ahead of the imminent IPO, but reports suggest that there are several reasons why users are ignoring or abandoning Twitter, including things like a lack of friends who also use the service to an overall level of difficulty involved with figuring out how to use the service in the first place. This is going to represent a problem for Twitter down the line.
It's worth noting here that Facebook users have more definitions for the idea of “using Facebook” than Twitter users do. Consider how many Facebook users post nothing, but simply use the service to keep in touch with old friends via messages or wall posts. Think about how many Facebook users show up for the games, or just for getting quick information—I've used Facebook to get menu information for restaurants on several occasions—and a host of other things that Twitter simply does not do.
To Twitter's credit, it's working to bring out some new functions. Several features were simplified, and the “Discover” section was brought out with an eye toward pointing users toward different topics of discussion based on interests and locations. But with that Reuters / Ipsos poll suggesting 38 percent of 2,217 Twitter users surveyed don't find it useful and 13 percent not even knowing what to use Twitter for, there are some clear problems for Twitter to face.
Twitter has its work cut out for it, and with an IPO afoot in the very near-term future, getting users to understand not only what Twitter can do, but also how Twitter can add value to everyday life is going to be the thing that helps Twitter's IPO achieve the best kind of results. There's a lot at stake here, and Twitter showing us the value involved in its service may be what stands between Twitter and success.
Edited by Ryan Sartor