On Thursday, Instagram announced that advertisements are most likely on the way. The photo-sharing company services over 150 million users.
The information was released in a blog entitled “Instagram as a growing business.” The blog gives no specific details, but it does hint that Instagram needed to get the “ad experience right.” The blog also touches on the idea that the photo service, which was purchased by Facebook for $1 billion in 2012, needed to be turned into a viable business.
The blog post reads, "Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow...We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right."
After being purchased by Facebook, the company drew fire from users for a number of attempts that it made to generate revenue. The first attempt was to remove the option for Twitter users to preview Instagram posts in their Twitter streams. Later news came that users would be forced to allow Facebook to sell their photos to advertisers. Instagram received massive amounts of protests online and quickly reversed the terms.
Image via Shutterstock
"It is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear," Instagram co-founder Kevin Systrom clarified at the time.
Instagram's intentions are clearly now focused on making money by selling to its users. It is too soon to tell if its latest move will draw massive user ire.
One user, mikita007, wrote, "Here we go with ads…Leave it alone. That is the most annoying thing and sometimes very disrespectful to your own personal views and beliefs."
Another user wrote soon after, "You're all acting like spoiled children. They have to make money somehow and if you all even want Instagram to be here for a long time, you'd understand why they would put this into effect. Morons."
Instagram's 150 million users will see changes made sometime within the next two months.
Edited by Alisen Downey