As of Friday, the Yahoo Social Bar is no longer being offered by the popular social media site after the company said the feature is no longer adding “value to the user experience.”
Introduced a few years ago, Yahoo Social Bar had integrated information from users’ Facebook and Yahoo websites. It let them track what friends on Facebook and other Social Bar users were “reading” on Yahoo sites.
Yahoo thought about the move before making it, and sees it fitting in with its future goals.
“This will enable us to refocus our efforts on modernizing our core Yahoo products experiences and of course, create new ones,” the company’s Social Bar Team told its suscribers. “All of your reading activity has been removed from our servers and the Social Bar app will be removed from the App Center on Facebook.”
Yahoo adds that it wants to focus on making “experiences that make Yahoo the most fun way to spend your time.”
Yahoo isn’t the only site that is dropping some of its offerings.
This week, iGoogle users – which total about 15 million in number – are seeing a notice that the service will be stopped early next month.
In July, Google announced it was discontinuing the personalized homepage, which was an option to the regular Google homepage. In response, Yahoo is trying the lure iGoogle users and is offering My Yahoo. It also has an iGoogle import option.
Google explains the decision was made because of the “modern apps that run on platforms like Chrome and Android” – result in the eroding of the need for iGoogle, the company said in a blog post.
In addition, Google recently has closed or combined more than 30 products, TMCnet reported.
Edited by Stefania Viscusi