iGoogle has less than a month to live.
The execution will take place on Nov. 1. This week, iGoogle users – which total about 15 million in number – are seeing a notice the service soon will be stopped.
In July, Google announced it was discontinuing the personalized homepage, which was an option to the regular Google homepage.
“We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today's Web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down,” the company said in a blog post.
Current users will have 16 months to adjust or export their data, the company adds.
The discontinuation was part of an initiative started in fall 2012. Google has closed or combined more than 30 products.
For instance, Google Mini was discontinued on July 31. Google Talk Chatback was stopped, too. Google Video hosted content was moved to YouTube on Aug. 20. The Symbian Search App is stopping too.
“Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users,” Matt Eichner, general manager at Google’s Global Enterprise Search, said in the blog post. “Streamlining our services enables us to focus on creating beautiful technology that will improve people’s lives.”
iGoogle users had tried to save the service by an online petition, according to Web Pro News. The effort failed, despite lively comments. In fact, there were over 1,000 comments posted on the Google Products Forum alone.
"I don't understand Google's decision to abandon iGoogle," says one user called Oldsage. "I know what I lose - a valuable, everyday tool for managing my life, but I'm baffled in trying to figure out what Google gains."
“Google remains ambiguous as to why the service is being terminated,” reports Broadway World.
In response, Yahoo is trying the lure the iGoogle users and is offering My Yahoo. It has an iGoogle import option. Other options include igHome, Netvibes, Protopage, Startific, STARTME, and Symbaloo, according to news reports.
Edited by Alisen Downey