To the surprise of really nobody who follows consumer tech news, a new report surfaced this morning that names Apple (News - Alert) as the most valuable brand in the world. The company it unseated, however, might raise a few eyebrows. It bears repeating that Apple has not been named the most valuable tech company in the world, but rather the most valuable company in any market. Coca-Cola had been the one that held this title, but it appears that the release of the iPhone 5S and 5C has managed to help Apple wrestle that mantle away from the soft drink maker.

Interbrand, which released the report, is the firm has been compiling what it calls the Best Global Brands report for the last 13 years. In this new report, Apple wasn’t the only company that managed to pass up Coca-Cola. Coke actually fell to the third most valuable company in the world. The soft drink maker saw an unprecedented 12-year run at the top of the list. It appears that tech companies are making quite the surge, as the number two firm on the list was Google (News - Alert).

Apple’s rise is still the most impressive, especially considering that quite a few people are less than thrilled with the company’s latest rollout. The iPhone (News - Alert) 5S and 5C seem to have been met with less than rave reviews. On the flip side, the new operating system, iOS 7 has largely been met with positive vibes, despite small problems cropping up here and there.

Apple actually made a rather large jump from 2012, where it was ranked eighth. Google made less of a jump, from fourth to second. Tech brands are actually starting to dominate this list. Microsoft (News - Alert) was ranked fifth, Samsung was ranked eighth and Intel is ninth. IBM is actually fourth in the list and would widely be considered yet another tech company. The report actually categorizes the firm as a business services brand.