Evernote is a suite of software and services that is designed for taking notes and archiving them. A "note" can be anything from a piece of formatted text, a full webpage or webpage excerpt, a photograph, or a voice memo. Notes can also have file attachments; they can be sorted into folders, then tagged, annotated, edited, given comments, searched and exported.
The main thing to take away from this description of Evernote is that it is information which is stored on the Internet. What this does is eliminate the need for you to hold onto a physical note. Now, Evernote unveiled its latest venture in a bid to become the go-to place for all your stored memories.
Evernote is pulling itself out of the ether world and getting into physical merchandise. By crossing the threshold and partnering with 3M, together they will develop a special line of Post-it notepads and a camera to take notes.
Once these physical items are used, the information can be transferred to Everonote’s platform. Also, the company said it would not only have these - but even more physical products that will be sold through a special online shop called ‘Evernote Market.’
Last year, Evernote together with Moleskine created a special notebook that had features that were designed to make it easier to digitize notes. As the name might indicate, Moleskine makes leather notebooks.
Phil Libin, CEO of Evernote said, “Paperless is not the goal — great experience is not the goal. We want to eliminate the stupid uses of paper, but we want to extend the great uses.” He also said “That’s right we’re a fashion brand now. No one saw that coming.”
In addition to the Post-it products, some of the other products will come from ScanSnap and Adonit. ScanSnap makes scanners and also offers cloud-based solutions. Adonit makes fine point styluses for iPads and iPhones.
Evernote and Adonit introduced the Jot Script Evernote Edition Stylus. It has the smallest stylus tip on the market measuring 1.9mm. The Jot Script combines Adonit's new Pixelpoin technology and Penultimate, which is Evernote's handwriting application.
According to ScanSnap, its Evernote Edition is the result of a collaboration joining its hardware speed and precision with Evernote’s organization and sync features. This will make it the most advanced scanner-to-service integration on the market.
If this is not enough, Evernote is also unveiling non-tech, lifestyle items. These include such items as the Evernote Rucksack and Evernote Flat Pack from Cote&Ceil. Do you want more? How about a pair of socks? Not just socks, Japanese business socks.
Jeff Zwerner, Evernote’s vice president of product said that as the company looks at physical integrations, it follows five broad principles
1. giving physical products a digital future
2. balancing life and work
3. bringing “global finds” to users
4. incrementally improving essential products
5. designing software and hardware together
Libin said that Evernote will remain an “introspective” company by not delving too deeply into social features. The broader vision is to turn Evernote into the “Nike of the mind,” basically the big brand name that consumers associated with the mind.
Edited by Stefania Viscusi