Once users start following a certain number of people on Twitter, keeping up with one’s newsfeed can be difficult. Tweets start speeding past with lightning-fast rapidity, and, most of the time, tweets that the user would find important or interesting are missed. Recognizing this, Twitter has taken steps to help inform its users of tweets that are of interest to them, ensuring that they stay abreast of what is going on in their industry, with their favorite celebrities, or with their friends.
Using data that indicates that a tweet will be of high interest to a user, Twitter will send push notifications to users of their Android and iPhone app. In order to determine which tweets to send, Twitter will analyze how many of the people that a user follows all follow the same person or how many of the people that a user follows all “favorite” the same tweet. This way, users who are following a lot of people—or those who are simply too busy to log on to Twitter frequently—will be able to keep up with the social conversation, which is becoming increasingly important to staying on top of news, on trend, or abreast of industry trends.
According to Casey Newton of The Verge, Twitter users do not have to worry about their phone constantly being inundated by tweets that MagicRecs, the Twitter experiment responsible, decides that they will find important. “The MagicRecs account tends to be fairly conservative, sending followers one to two tweets a day.” Jenna Wortham of The New York Times notes that MagicRecs also makes recommendations about who users might be interested in following. “MagicRecs recently sent a message alerting me that several of my friends on Twitter were now following Cabinet, the White House’s Twitter account for its Office of Cabinet Affairs,” she wrote. “A few days before that, it let me know that a handful of people had followed Upworthy Spoiler, a parody account of the news aggregation Web site, Upworthy.”
Whether or not Twitter users will find this useful is a matter of personal taste. For those trying to bring more peace and quiet into their lives, it probably represents more noise. For those who don’t have the time to stay on top of Twitter and wish they did, it will, most likely, prove to be incredibly useful.
Edited by Rory J. Thompson