So, you’ve found this really awesome video of a sloth playing the trombone that rivals Keyboard Cat, and you really want to show it to your buddies, except you have absolutely no Internet or data connection whatsoever. Thankfully, YouTube is updating its app to fix this video sharing problem and will soon allow viewers to save clips to their phones and other mobile devices for up to 48 hours.
In a blog post, YouTube explained that users can watch ad-supported videos on-the-go sans Internet connection, "so your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.”
The videos will remain free, but they will also still contain Google ads. YouTube already generates more than one billion views per day via mobile, and this newest feature – to be released in November – will only supplement that.
But YouTube’s exponential growth has a lot of viewers wondering: if the company is so big, why do they still drive so many ad-supported videos, even with this new offline feature? Since April 2012, YouTube has expanded its partner program to include those who have at least one monetized video. More users can now enable their clips for revenue share and show ads in their videos.
Image via Shutterstock
The increase in ad space is much to the chagrin of some of YouTube’s more hardcore fans. Offline viewing, however, still needs bandwidth support, so it’s likely the video site needs the bucks to drive it home.
No real specifics as to how the overall system will work have been made available yet, and so the finer details remain to be seen.
YouTube's iOS app was most recently updated with continuous, touch-free playback of video playlists and a new picture-in-picture playback that allowed users to watch a video while still browsing through search results. The app was updated in anticipation of Apple’s imminent iOS 7 launch, and comes with some major new features – including the ability to minimize a video into the bottom right corner, letting you browse in the background.
The service originally launched a native YouTube app for the iPhone after Apple removed the Apple-supplied YouTube iOS app with the release of iOS 6.
Edited by Alisen Downey