Microsoft’s search engine is getting a new look as it tries to get its service up to speed with ultra competitor Google.
The changes are part cosmetic and part structural, as the company plans to roll out some new features in addition to its latest look. Microsoft says these changes are meant to deliver information more quickly and in more helpful or actionable ways. The company also says there are more to come as it builds out a “next-generation” search experience.
“The improvements we’re releasing in this latest release of Bing.com are the beginning of a new, more modern era for Bing. We believe this reinvention will give people faster access to information, more efficient ways to get things done and a unique and human perspective on search, all delivered through a beautiful experience. It’s time to move forward. It’s time to build the next generation of search,” wrote Lawrence Ripsher, Bing General Manager of User Experiences.
Image via Shutterstock
The new release changes the underlying code to improve search functionality and includes two features: Glance and Page Zero. Glance uses two existing features, Snapshot and the Sidebar, which shows what friends from Twitter, Facebook and other social networks were saying about your search query.
Page Zero provides results more quickly by popping them up as you’re typing – before seeing the results page, similar to Google’s predictive text.
Bing is also now better designed to operate across a range of devices. Results will display somewhat differently across those screens, from a 60-inch TV to a mobile device. For example, on an iPad, Bing results will be better “touch friendly.”
Microsoft says that these changes and improvements are part of an evolution of Bing and its role within the larger family of Microsoft products.
“We set out to provide clarity, decisions and insights. Bing is no longer just a search engine on a Web page. It’s a brand that combines search technology across products you use every day to help empower you with insights,” wrote the company in a lengthy blog post about the new design.
Bing's new logo
The changes may not be immediately available to people and will be rolling out over the next few days.
Bing came out with the news not long after Yahoo announced that its logo of 20 years was finally getting a fresh, updated look.
Yahoo had showcased a series of logos for 30 days on its website, Tumblr blog and Facebook page, before settling on a new design.
The move was part of Yahoo CEO and president Marissa Mayer’s strategy to revive the troubled Internet brand. She had already redesigned some core Yahoo products such as e-mail, search and photo site Flickr, having already gotten rid of search engine Alta Vista.
The new logo is still purple and has the classic exclamation mark, but has a new typeface. The new version of the logo was the best of 29 other options.
Edited by Alisen Downey