Fans of Apple’s Cards service and app are going to have to look for a new gig, as the company has discreetly ditched the service from iOS devices.
When the iPhone 4S hit the market, Apple launched its Cards app and service in which customers could create custom letterpress cards and then have them printed and shipped, the work courtesy of Apple. Cards replaced iCards, which disappeared in 2008.
It appears the service wasn’t exactly a hit, so Apple has ditched the service and app, but rather quietly. Now that word has spread, Apple has confirmed the discontinued rumors: “Cards ordered before 1 p.m. Pacific Time on Sept. 10, 2013, will be delivered, and push notifications will continue to work. You can view your previous purchases by tapping Saved Cards in the app.”
Moving forward, the app won’t be available for download and those who already have it on their devices won’t be able to create and send custom letterpress cards through it.
Customers looking to still create cards with their photos can still do so through iPhoto.
While it is unclear whether or not the app will be revived with an iOS 7 update, the verbiage from Apple indicates that it will be quietly pulled from the App Store indefinitely. Currently, while new cards cannot be created or sent, old cards can still be viewed.
Of course, this bit of Apple news is completely overshadowed by the company’s announcement of its iPhone 5S and 5C models, both of which will replace the iPhone 5.
The iPhone 5S features a new system-on-a-chip that Apple claims will make it twice as fast as its predecessor and it is the first-ever 64-bit smartphone. It also features Touch ID, a fingerprint authentication security feature.
The 5C is a less-expensive model and is available in a variety of colors: blue, green, white, pink, and yellow. The fronts of the phones are black, while all the rest of the body uses the new color, including the buttons and switches.
The iPhone 5C costs $99 for the 16GB model, or $199 for the 32GB model, with a two-year contract where as the iPhone 5S is available in 16GB for $199, 32GB for $299, or 64GB for $399.
Edited by Alisen Downey