Stuart Smalley, the “Saturday Night Live” character played by now U.S. Sen. Al Franken, did a daily affirmation reminding himself that he was good enough, smart enough, and that, gosh darn it, people liked him. But if you’re in need of a reminder that you are of value, there’s no need to personal affirmations, just talk to James Brehm of Compass Intelligence. Brehm will tell you you’re worth at least $108.
That was one of the interesting takeaways from today’s opening ITEXPO Las Vegas panel during which a group of industry experts talked about industry game changers. Contextuality, DIY, filtering, HTML5, IPv6, M2M, visibility, wearable tech and WebRTC were among the technologies and concepts brought forth as the next big things by the panel, which included Brehm; Larry Lisser, president of Embrase Business Consulting; Phil Edholm of PKE Consulting; Carl Ford, CEO of Crossfire Media; and Peter Bernstein and Erik Linask, senior editor and group editor, respectively, with TMC.
During the discussion, Brehm mentioned that SEO is one area in which he would not invest, adding that ads on Facebook are not a very effective way to reach your target audience. He went on to say that cellular operators recently have changed their terms and conditions to enable them to aggregate customer information and sell it in bulk to third parties. The next step, he said, will be for them to sell identity information individually. When Brehm asked an executive for the value of an individual’s identity information, that exec quickly responded $108.
Rather than allowing others to sell your information, or offering it up to yourself, Brehm suggested that individuals could take that data to the bank.
“You yourself can sell that,” said Brehm. “You have value. You’re worth a whole lot more than you believe you are as an individual.”
Edited by Alisen Downey