When Marissa Mayer became Yahoo’s CEO a little over a year ago, many were skeptical about her ability to save the company from fading into obscurity. After all, the Web had gotten increasingly competitive since the company burst onto the scene in the mid-90s, with most users’ attention caught up in services owned by Google.
It seems that Mayer has proven her naysayers wrong, though, as Yahoo managed a significant, morale-boosting victory, according to new information from comScore. Specifically, during the month of July, Yahoo beat out Google to claim the top share of U.S. Web traffic for the first time since 2011.
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Yahoo sites altogether received 196.6 million unique visitors last month, as compared to Google sites at 192.3 million unique visitors. Yahoo’s unique visitor count was up 21 percent compared to July 2012, while Google was up by only 1 percent.
This suggests that Mayer’s strategy, which puts greater emphasis on mobile and rapid-fire acquisitions — she completed her 19th acquisition last month — is working. Speaking of acquisitions, it’s worth noting that these comScore figures don’t take into account traffic from Yahoo’s most high-profile acquisition: Tumblr.
Tumblr has been a major talking point for Mayer’s Yahoo, since it cost $1 billion to acquire and many wondered if Yahoo could keep the blogging site cool. However, the situation has been well-handled as Mayer offered Tumblr founder David Karp $81 million to stick around for four years, ensuring the site will maintain the tone that made it so popular with its users.
As for sites that were counted by comScore, it’s safe to say their increased use can be traced back to recent design refreshes of various Yahoo Web properties on both desktop and mobile.
Trailing Yahoo and Google in visitors was Microsoft, which managed to attract 179.6 million unique visitors, and Facebook, with 142.3 million. AOL rounded out the top five with 117.4 million unique U.S. visitors.
Edited by Alisen Downey