Amazon’s popular website was down Monday afternoon. One report suggested it was limited to the East Coast of the United States but details on the outage, now that the site is back up and running have not been released at the time of this article.

One report from BostInno said the website appeared to have gone down at 2:50 p.m. ET on Monday but was back on for some users about a half-hour later.

The company’s own status page said, “We are investigating increased API error rates and latencies for tagging related API calls in the US-EAST-1 region.”

When signing on to the website, some users saw the following message, “Oops! We're very sorry, but we're having trouble doing what you just asked us to do. Please give us another chance--click the Back button on your browser and try your request again. Or start from the beginning on our homepage.”

Other visitors saw a message which said: "Website temporarily unavailable.”

In addition, there was reportedly a limit to the services impacted. ZDNet reported that, “The company's cloud infrastructure was mostly unaffected.”

But any outage of the popular commercial website could have a large impact on consumers, especially on the East Coast of the United States.

“Amazon receives approximately 77 million people visiting from the U.S. per day, and is one of the top ten websites in the world in terms of traffic,” the report said. “It's not clear how much revenue Amazon may lose as a result of the outage.”

Stay with TMCnet as we bring you all the latest on today’s outage and its overall impact.