It’s a universal aggravation for many music lovers when you are not able to skip over songs while you’re in the groove and listening to Pandora radio. But imagine the Internet radio service’s frustration with not being able to just skip its latest dispute regarding a recent ASCAP protest. The performing rights organization is reportedly against Pandora’s plans to buy Rapid City, SD-based KXMZ (FM) from Connoisseur Media for an estimated $600,000.
As a result of the purchase, Pandora expects to reduce its music licensing fees and potentially do away with its sale application. ASCAP, who has before been able to simplify prospecting and licensing efforts, argues that Pandora cannot appeal to the public’s musical interests while the latter says that the former’s accusations are but a, “blatant attempt to draw the FCC into a private dispute” with regard to performance royalties.
Pandora also notes that its organization, in fact, already serves KXMZ’s listeners’ needs, as is evidenced by their review of 42,000 Rapid City area Pandora subscribers. Through this method, Pandora says it can determine listeners’ likes more so than can music surveys or focus groups and can thus more accurately program the station’s music selection to reflect its fans’ tastes.
Furthermore, Pandora’s purchase of KXMZ seems to pose no threat to the station’s employees, as the Internet audio service will retain the entire staff. As such, Pandora has wholly disclosed its ownership of the radio station, despite ASCAP’s claims, which Pandora labels as “meritless” and founded on “superficial analysis.”
Though listeners may have formerly expressed issues with Pandora, as have consumers of any service, the company seems to have a bright future with its fans at KXMZ. On the other hand, ASCAP will have to sing to a tune different than its “Protest Pandora,” as the general consensus seems to be that it’s been overplayed.
Edited by Stefania Viscusi