Facebook is a social media giant that can swallow up its users; it can feel difficult to make your Facebook profile stand out, be it to new friends, potential employers, or admired stars. But in regards to those celebrities, Facebook is working on a way to make it easier for famous people to notice you.
Facebook is beginning to develop a new application that would let celebrities or their handlers monitor relevant Facebook activity – that is, keep tabs on content across the site that pertained to the celebrity. With this sort of maintenance, celebrities would be encouraged to become part of the conversations their fans were having, as well as to share more via Facebook. The app is currently being tested among a small handful of famous people.
The development is another strategic move as competition between Facebook and Twitter continues to run high. Twitter has made a name for itself in celebrity/fan engagement; its platform makes it far easier for celebrities to keep track of addresses by fans, whether in the “@” handle or hashtags. Facebook, then, is looking to create an equally integrated experience for users and their favorite A-listers. The site has certainly been mirroring Twitter more frequently of late, adding Twitter-associated features such as hashtags, trending topics and embedded posts to attempt and vamp up the conversation on its platform.
The idea of a VIP app isn’t necessarily new. Twitter also distributes VIP versions of apps to their celebrity partners and hires employees to recruit celebs to use the app across various fields such as music, TV, sports and journalism. As the Facebook VIP app is tested, Facebook is also expanding its talent team to work more directly with celebrities about best social media practices. Further, there exist on the market today apps that allow for celebrities to manage their interactions and shared content across multiple social networks; these apps would offer yet another layer of competition to Facebook’s development.
Your profile may feel insignificant now, but soon enough celebrities may actually be, in a sense, seeking you out – so keep the conversations going.
Edited by Rich Steeves