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June 25, 2013

Axway Poll Finds APIs are Key Tool for Improving Stakeholder Engagement


Ever wonder how important Application Programming Interfaces (APIs) are becoming for businesses of all sizes to better engage not just their customers, but all of their stakeholders? As a poll taken by Axway  to better understand API adoption by enterprise highlights, the answer is in two words, VERY IMPORTANT.

The poll was conducted by API and identity management company Vordel (recently acquired by Axway) during a popular webinar, “APIs - A Key Part of Your Enterprise Engagement Strategy,” which featured guest speaker Jeffrey Hammond from Forrester Research, Inc.

The findings revealed:

  • 50 percent of the respondents said they are using or planning to deploy enterprise APIs
  • 40 percent are using a mixture of open and enterprise APIs
  • 3 percent using open APIs

On a more granular basis:

  • 30 percent of respondents are using APIs to expose on-premises apps to third parties
  • 29 percent said they are using APIs to build new mobile applications
  • 22 percent leveraging APIs to connect internal applications to cloud services

In a recent Forrester Research report, Selecting Tools That Enable Agility,” the authors noted that: “Mobile and social commerce opportunities are the likely first ways in which these APIs will be leveraged, but touch points such as marketplace integration, embedded commerce ads, in-store digital signage, mobile point of sale (mPOS), and call center applications, among others, will soon be common ways that businesses use these APIs.”

“Our research shows that enterprises are increasingly leveraging APIs,” said Hugh Carroll, vice president, marketing at Axway.  He added that, “The results indicate that enterprises are primarily leveraging enterprise APIs, to rapidly develop and deliver new customer services to drive revenue growth into their cloud and mobile channels.”

While somewhat anecdotal given the self-selection process of being part of a webinar, the results track what analysts have been saying about APIs for the past several months, i.e., they need to be leveraged as a critical component of increasing what used to be called “stickiness” but now is known generically as “engagement.”

It is not surprising that APIs are being used for internal developments related to the evolution of the mobile workforce, multichannel customer interactions to improve customer experiences and for the cloud. Indeed, what might be the most interesting finding was the percent of respondents who are using APIs to expose on-premises apps to third parties. It demonstrates both the changing nature of value-creation for evolving ecosystems and why APIs really are a means for improving engagement. And, that is much more than anecdotal it is a trend to be followed.




Edited by Rachel Ramsey


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